Turning a Legacy Into an Immersive Journey

Opened in 2022, the Avicii Experience is more than a museum, it’s an emotional rollercoaster honoring the life and music of Tim Bergling (Avicii). Visitors step into a world of interactive installations, rare memorabilia, and technology-driven storytelling. For Pophouse, the company behind the exhibition, creating a seamless journey worthy of Avicii’s legacy meant finding a ticketing system that could meet both emotional and operational demands. The solution was iTicket by VISIT.

 

A Museum Like No Other

Designing the Avicii Experience required starting fresh. Unlike traditional museums, this exhibition had to balance high international demand with lean operations. The team knew they needed a system that could handle slot-based entry, mobile-first ticketing, and smooth OTA integrations, all while keeping staffing to a minimum.

“When we designed Avicii Experience, we wanted it to feel modern and seamless, even cool,” says Victor Fredell, Head of Entertainment Technology at Pophouse. “The software needed to support that vision from day one.”

Challenges before launch:

• Flow management to avoid bottlenecks
• Running the museum with only a small staff
• Integrating with OTAs for global reach
• Creating a guest journey as unique as the exhibition itself

 

A Seamless, Fan-Focused Experience

Together with VISIT, the Avicii Experience built a ticketing model that feels as modern as the exhibition itself. Visitors can book online in advance, selecting a time slot that ensures smooth entry and manageable flows. Once on site, scanning QR codes at sleek speed gates provides a fast and contactless welcome. For those who decide spontaneously, staff can sell tickets quickly at the POS, but most sales are now digital, with price incentives encouraging pre-booking.

“We see the guest journey starting long before people arrive,” explains Magdalena Sahlén, Exhibition Lead at Avicii Experience. “For many, it begins at home, when they book their ticket. That’s where iTicket plays a crucial role in making sure the experience is smooth from the very first step.”

How iTicket by VISIT enhances Avicii Experience:

• Slot-based booking reduced queues and kept flows predictable
• Mobile QR tickets allowed quick, contactless entry
• Easy POS supported spontaneous visitors without slowing staff
• Combi-tickets with ABBA The Museum encouraged cross-visits
• Music-integrated tickets extended the experience before arrival

 

Delivering Impact With Lean Operations

The Avicii Experience was built to be immersive but also efficient. Thanks to iTicket, the museum can run with as few as two staff on site, supported by automation and digital-first ticketing. This setup frees staff to do what matters most: engage with guests, share stories, and connect over a shared love of music.

“The system works, and that’s exactly what we need,” says Magdalena Sahlén. “That reliability lets us focus on giving fans an unforgettable tribute to Tim.”

Results achieved with iTicket by VISIT:

• Operates with a minimal staff of two, enabled by automation
• Increased online sales through advance booking incentives
• Combi-ticketing boosted awareness between both museums
• Ranked among the highest-rated music museums globally

 

Looking Ahead

As the Avicii Experience grows, Pophouse continues to refine how fans connect with the story. Future plans include more options for groups and families, new ticket types like gift cards, and deeper personalization for visitors. With VISIT as a close partner, these ideas can quickly become reality.

“It’s not just a system, it’s a partnership,” says Hanna Kimblad Einarsson, Museum Manager. “And that’s what makes it work for us.”