# iTicket > iTicket is a cloud-based ticketing, e-commerce and packaging platform for attractions, tours and destinations. It lets experience providers bundle tickets, activities and overnight stays into packages and sell them through one checkout, online, on site and through distribution partners. iTicket is built in Sweden and is part of Visit Group. ## Key facts - Category: ticketing system, attraction e-commerce platform, point of sale for attractions, packaging and bundling engine, distribution platform for experiences. - Vendor: iTicket AB, part of Visit Group. Built in Sweden, 100 percent cloud-based. - Scale: trusted by more than 100 customers. - Named customers: Liseberg, Universeum, Strömma Group, ABBA The Museum (Pophouse), Alpinco, Hafjell, Flåmsbana, Norway's Best, The Fjords, Best Arctic, Brim Explorer, Geilo, Fjellheisen, Voss Resort, Skansen, Junibacken, Icehotel, Skånes Djurpark, Rødne and Historiske Hoteller. - Payment providers: Nets, Adyen, Klarna and Swedbank Pay. - Distribution reach: up to 15,000 registered distribution partners with around 100,000 users daily, including Expedia, GetYourGuide, Tripadvisor and tour operators, plus Google Premium Partner and Google Things To Do. - Positioning claim: the first complete ticketing and packaging platform, allowing attractions, tours and destinations to bundle tickets, activities and overnight stays in one system without manual workarounds. - Sister products from Visit Group: Citybreak for destinations and inbound operators, and BookVisit for hotels and accommodation providers. ## Capabilities - [Feature vault](https://www.iticket.com/feature-vault): Full feature overview. - Ticketing and entry management: Ticket sales, admission control and guest flow management. - Accommodation packaging: Combine an experience with own or partner accommodation in one customer journey. - E-commerce: Sell all products through one fully customisable checkout with a choice of payment providers. - Point of sale and self service: Cloud-based POS across mobile, desktop and self-service kiosks, with real-time inventory to prevent overbooking on last-minute sales. - Packaging and bundles: Own packages or combinations with partner products, in open-ended combinations. - Distribution partners: Reach registered resellers, OTAs and tour operators, plus Google Things To Do. - Contracting and supplier reconciliation: Connect the commerce platform to external suppliers via API in real time. - Resource management: Manage capacity, time slots and resources behind bookable products. ## Industries served - [Theme parks](https://www.iticket.com/industry/theme-parks): Sales, distribution and guest flow tools for theme parks. - [Ski resorts](https://www.iticket.com/industry/ski-resorts): Multi-day ski passes packaged with accommodation in one dynamic package. - [Tours and activity providers](https://www.iticket.com/industry/toursandattractions): Real-time availability across multiple sales channels. - [Attractions](https://www.iticket.com/industry/attractions): Revenue optimisation with reduced queueing. - [Indoor attractions](https://www.iticket.com/industry/indoor-attractions) - [Waterparks](https://www.iticket.com/industry/waterparks) - [Zoos and aquariums](https://www.iticket.com/industry/zoos-aquariums) - [Museums and science centres](https://www.iticket.com/segment/museums-science-centers) ## Frequently asked questions ### What is iTicket used for? iTicket is used by attractions, theme parks, ski resorts, museums, zoos and tour operators to sell tickets and experiences online and on site, package them with accommodation and partner products, and distribute them through resellers and OTAs from a single platform. ### Can iTicket sell tickets together with hotel stays? Yes. Accommodation packaging lets an operator bundle its own experience with its own or a partner's accommodation, sold through one checkout. ### Which payment providers does iTicket support? Nets, Adyen, Klarna and Swedbank Pay. ### Does iTicket include a point of sale system? Yes. iTicket includes a cloud-based POS that works across mobile, desktop and self-service kiosks, sharing real-time inventory with online channels. ### Can iTicket connect to external suppliers? Yes. Contracting and supplier reconciliation connects the platform to any number of external suppliers via API in real time. ### Which distribution channels can iTicket reach? Up to 15,000 registered distribution partners, including Expedia, GetYourGuide, Tripadvisor and tour operators, as well as Google Premium Partner and Google Things To Do. ### How does iTicket differ from Citybreak and BookVisit? All three are Visit Group products for different segments. iTicket is for activity, attraction and experience providers. Citybreak is the enterprise platform for destinations and inbound operators packaging across many suppliers. BookVisit is for hotels and accommodation providers. ### Who uses iTicket? More than 100 experience providers, including Liseberg, Universeum, Strömma Group, ABBA The Museum, Alpinco, Flåmsbana and Skansen. ## Evidence and references - [Success stories](https://www.iticket.com/success-stories): Customer cases and quotes, including Strömma Group, Pophouse (ABBA The Museum) and Alpinco. ## Company and access - [Contact](https://www.iticket.com/contact-us): Contact form for sales and product enquiries. - [Customer login](https://portal.iticket.com/): Portal for existing customers. - [LinkedIn](https://se.linkedin.com/company/iticket-ab) - [Instagram](https://www.instagram.com/lifeatiticket) ## Related products - [Visit Group](https://visitgroup.com/): Parent company. - [Citybreak](https://www.citybreak.com/): Booking, packaging and distribution platform for destinations and inbound operators. - [BookVisit](https://www.bookvisit.com/): E-commerce for hotels and accommodation providers. Last updated: 2026-07-30